And boy are there products delicious!!! My favorite product from all the sampling I did from the whole show was there cinnamon rolls!!!! I've never had a gluten free cinnamon roll and man I've MISSED them. My London family always brings Cinnabon cinnamon rolls from the U.S. And my mouth always waters. But I was just so excited to find GF cinnamon rolls. I was told by someone at the Fria counter that Sweden uses cinnamon for a a lot of their foods, so having a cinnamon roll in their gluten free product line was a given and something Swedish gluten free folks couldn't live without.
They also had many other delicious products. Like their bread, rolls and this really nice Swedish style chocolate brownie cake called Kladdkaka. The bread and cake tasted like normal. My husband who isn't gluten free didn't even think they tasted gluten free!
Fria is trying to break into the U.K. Market and have their products available in stores. So write to your local grocery markets and demand Fria products, I know I've already asked!
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